I love the #ThisGirlCan campaign, and I’m not afraid to say it.
I know I’d get more clicks by posting a scathing critique. After all, it’s more click-baity to see people tear each other down than to support and nourish each other. But I wouldn’t really know where to start. I love that it’s body positive. I love that it’s not paid for by a company trying to sell things to women (Ahem, Dove and Always). I love that it features women of all shapes, sizes and colours.
If I were in charge, I’d have more older women featured too. I’d maybe have a little less gender-segregation of fitness – boys can join in, too, and we’d all benefit. Would I use the word ‘Girl’ if I had my druthers? Possibly not.
BUT I STILL LOVE IT.
I love that you guys have been getting in touch on Twitter and Facebook, telling us that it’s reminded you of the joy of exercise for exercise’s sake. I love that you’ve been remembering how you felt at your first race on Instagram (led by the indomitable Susie Chan) to support those who are just starting out and to celebrate how far you’ve come.
I love that bodies aren’t shown as something to be fought against, hated and mistreated. I love that it could have the power to help shape how generations of girls and women view exercise and their bodies.
And what’s not to love about that?
What do you think of the campaign? What would you like to see them cover next?